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When the iPhone OS 3.0 update was introduced, Apple opened the door to 3rd party turn-by-turn apps. They brought TomTom up on stage to show off the app that they were working on. I was impressed by what I saw and thought that this might be a chance to carry one less device when I travel. I'm very fond of my Garmin Nuvi 765T and the chances of a Garmin App for the iPhone are slim. It seems that Garmin would rather compete with a phone of their own (Garmin, look at the Palm Pre. You guys just don't stand a chance against iPhone and Blackberry). So an iPhone app would have to be really killer to make me give up my Nuvi. I'm also a fan of Navigon GPS units too. Actually it's not so much about their hardware that I'm impressed by as much as it is their software. I fell in love with the Navigon 3D Reality View, which pops up a photo realistic image of the road signs you're going to go under so that you're in the right lane. Not long after the TomTom announcement was made, Navigon announced that they would have an iPhone app too!

navigon-3d

It's a race!

In many cases first to market can definitely get you a leg up on your competition. If you have a really good app, then it makes it that much harder for your competitor. It's pretty clear that Navigon wanted to be first. Why you ask? Two reasons: for one they are offering their app for an introductory price of $69.99 until August 15th. Then the price goes up to $99.00. This of course creates a sense of urgency. The second reason is that they state right on their App Store page that a free update is coming with additional features. I would argue that a few of those features should have been in the first release. What was the hurry? Oh yeah, right. That whole get it out first thing. I remember now.

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I often come across great apps for the iPhone/iPod touch that work great and are very exciting to me, however there's a problem. Some of these apps are really only useful to people that have a certain piece of hardware or a certain piece of software on their computer or use a certain service such as a particular bank. If I make one of these apps the iPhone App of the Week, then chances are the app will only appeal to a small segment of my readers. So rather than profiling an app with limited appeal or ignoring the app completely (as I have done in the past), I figured I would group them together from time to time in one post so that there will be a greater chance in seeing something that you can use. So welcome to my first "iPhone App of the Week – Helper Apps!" Here are 10 of my favorite Helper Apps:

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There are quite a few iPhone apps that try to be your one stop shop for all the businesses around you that you may want to go to. While I have tried many of them, for some reason I keep coming back to iWant. iWant is a location based app that allows you to quickly find the closest restaurants, bars, cafes, grocery stores, drug stores, clothing stores, movie theaters/show times, hotels, department stores, banks, gas stations and car rental places. 

 

How well does it work?

 

The interface is quite simple. Nice big icons that cover each of the above categories. Once you tap a category it will start to display all of the businesses around your current location based on the category you tapped on. It seems to do a pretty good job of finding just about every business I could think of around me in each given category except for the banks. There are three Bank of America banks nearby and it didn't list any of them. There is a Comerica bank about a block away and it didn't find that one either. Not sure if there is some brand preference going on or not, but it doesn't find every business in every category. Even with this shortfall I still like it as I've found the same limitation in the other apps I've tried as well. 

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