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It seems that more and more social networks are coming out with multiple apps instead of trying to do it all in one. This has its plusses and minuses. When it comes to Facebook, there’s the general Facebook App, the Facebook Messenger App (that you’ll be forced to use soon), the Facebook Pages Manager App for people that have Facebook Pages and now a new exclusive app called Facebook Mentions for celebrities and public figures that have “verified” Facebook Pages. Once Facebook decides to verify your page as a celebrity or public figure you will then have access to the new Facebook Mentions app. One day the “verified” stamp appeared on my Facebook fan page and I didn’t think too much about it other than I wonder how they verified me? Now that the Facebook Mentions App is out I was invited to try it. I was intrigued to see what they offered us beyond the standard Facebook Pages app and to be honest I’m not really seeing a whole lot of difference between the two. As a matter of fact I seem to be able to MORE with the Facebook Pages app than I can with the Mentions app at this point. This means that I have to keep both on my iPhone. Speaking of iPhone, another pet peeve is that this isn’t a Universal app like the Facebook Pages app is. That also takes it down a notch as I’m not always doing social media on my iPhone.

What’s Mentions for?

At this point let’s cover what this App aims to do. Like the name implies you CAN very easily track your “mentions”. When someone mentions you (your page) in a post you see those posts in a nice tab/feed. Also for some odd reason the App requires you to follow at least one other celeb/public figure before you can even get started using the app. This seems like an odd request since the App is aimed at helping YOU connect with your fans better. You can post status updates, photos, and videos just like the other Facebook apps, but you can also start a Q&A.

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You can see what topics are trending so that you can jump in and voice your opinion, give your sage advice or simply be in the know about what’s going on in the world. After the initial day of use once I downloaded this app, I found myself back in the Facebook Pages app by default. I have to think to go to Facebook Mentions at this point which says to me it’s not solving enough problems yet or not letting me do enough things that make it a killer app.

Like most things with Facebook, this app will evolve and hopefully become more useful. However, at this point if you’re a celeb/public figure you may not get a lot of use out of Facebook Mentions just yet.

iTunes.