I go to the movies when there’s a movie that I really want to see and don’t want to wait for it to come out on Blu-ray or streaming. Here in Michigan I usually go to an AMC theater. AMC has a rewards program called Stubs and of course this means carrying a Stubs Rewards Card with your barcode on it. I had already stopped carrying the card and just put the number in my Cardstar App. However, last night they released an update to their App to support Passbook. I decided to give it a shot since Passbook offers the advantage of being able to bring up your card when you’re near the business that supports it. Sure enough the AMC App let me add the card for my “favorite theater”. The App let’s you do all the things you would expect. You can find your closest theater, see show times, and buy tickets. You can also check your purchase history and Stubs balances. Lastly you can view cast info and trailers as well as share your movie choices via social media such Facebook and Twitter. This update also supports the iPhone 5 screen size.
Sounds good! What’s not to like?
This App works as advertised, but there is room for improvement. First off the text is on the small side throughout the app. It’s like they tried to cram a lot of stuff on each screen. This also means that the buttons are small and sometimes hard to tap. My next complaint actually has more to do with AMC theaters in general. The fact that I can purchase tickets online or via the App is great, but it seems kinda silly that I have to go to a kiosk and print my ticket when I arrive. Why do we need paper tickets in 2012? Next up is the electronic Stubs card now in Passbook. If I walk into my local AMC and want to buy a ticket via the kiosk, there is no way for me to manually put in my Stubs number or scan it. The kiosks only work with the physical card. In other words the kiosks need to go! I should be able to buy my tickets via the App and have those tickets show up in Passbook along with the Stubs card. When I get to the theater the guy/girl ticket taker scans my phone and away I go. The irony is that the concession stand actually gets this right. If you make a food purchase they can scan your Stubs card right off your phone.
The Bottom Line
I’m very happy to see AMC move forward with their App and support Passbook in iOS 6. However, they need to move faster towards eliminating the need for paper tickets at the actual theaters themselves. If you’re an AMC movie goer, then there is no reason not to have this App.