The concept is simple and it's not a new one. There are a few different Apps on the App Store that let you turn your iDevice photos into printed post cards that can also be mailed to just about anyone. All you have to do is build the card in the App and the service takes care of the printing and mailing. Apple has entered this arena with custom greeting Cards. The Cards App is simple you start with a category and then once you pick the card you like from a given category you are three steps away from having a custom greeting card sent to a friend, colleague or family member. If the card you choose allows for a picture on the outside or inside you'll get to choose one of the pics on your iDevice. Then you can edit the text on the inside and lastly address the envelope before placing your order. Thankfully the App let's you pull address from your Contacts to speed up the process. These Letterpress cards run $2.99 and that's complete with envelope and postage.
Nice but it could be better
First off I'm a little surprised that this isn't a Universal App for iPhone, iPod touch and iPad. While it does work on all iOS devices it doesn't take advantage of the iPad's screen size. Portrait cards get no love in this App either. Everything is landscape. While landscape only cards aren't the end of the world, the designs are fairly basic too. Luckily some designs don't require a photo. While I love photos, not every card situation requires one. I'm also a bit surprised that Apple doesn't allow you to "sign" the card. After all you are on a touch device and a "handwritten" signature option would be a nice touch. Lastly, because the cards are mailed through the postal service as regular 1st Class Mail, you have no tracking info. Apple doesn't say where the cards are being mailed from, so you can't really guess about delivery times. Aside from these little things (I actually expected a little more from Apple), the App does work as advertised and it makes sending custom greeting cards pretty painless.
UPDATE – you do get a status Push Notification
I sent two cards out on two different days. The 1st one went out and got delivered yesterday and I had no idea about when it would be delivered. However, today low and behold I just got a push notification on my iPhone stating that the card arrived at the local post office and should be delivered today. Scratch that from my gripes