
I must admit that when I saw the news that Smugmug had released a “camera App” for iPhone, I thought “oh no, not another camera App!” After all the built-in camera App in the iPhone 4s has gotten better and there are lots of great camera and editing Apps already on iOS. What more could this new App do? Everyone seemed to be digging it so I decided to download it and give it a shot. The first thing that got me was that it was “Free”. Most good camera Apps are at least 99¢. I’ll come back to the “Free” factor in a minute. I fired up the App and quickly realized that it could probably replace at least two if not three of the Apps i was already using. It has features of the venerable Gorillacam App by Joby such as a burst mode and self-timer. You can also enable a “big button” to allow you to tap anywhere on the screen to take the photo although with iOS 5 I rely on on screen buttons a lot less since you can now using the Volume Up button as your shutter release.
You have a variety of Composition overlays such as rule of thirds, golden and trisec. It also has a separate focus and expose zone. I was also impressed with how fast the camera snaps the pic and adds it to its built-in camera roll.
Effects galore
Once you snap your pic then you can apply a variety of effects including the “Awesomize” effect that automatically adjusts your photo with a slider to control how much of this Awesomeness you get. Although the App is published by Smugmug they did not bias it to just posting pics to their service. You can post pics to Facebook, Twitter, Flickr, Picasa, and Photobucket as well as email and SMS.

Speaking of effects and here’s where the gotcha comes in. While the App is free and you can use it as much as you want with all that I mentioned above, there are SEVERAL in-app purchase options to buy more effects and filters. While it’s not totally in your face about it, it pops up anytime you scroll past the free effects. I guess there’s nothing wrong with this, but it may annoy some.
The Bottom Line
Camera Awesome is definitely worth the download and like I said for many I could see this App replacing many of the Apps you already use including perhaps the built-in Camera App.











