The Pantone Libraries have been a standard in graphic design and printing for as long as I can remember. Although I don’t spec out colors day to day as I used to earlier in my career, there are times that I get stuck trying to figure out what colors to use for a design I’m doing. I’m VERY color challenged when it comes to doing design work. Even when I have the main color I want, I’m not good at picking out the complimentary colors. My friend Sydney showed me the myPantone App and I had to download it that night. It does the obvious. You can browse through the swatches and lookup colors by numbers. That’s no different than having a Pantone swatch book in front of you. What made me download the App as soon as I could was the integrated camera feature. Using the camera on your iOS device you can snap a photo and then use your finger to sample the colors in the photo and the app will find the closest Pantone color to the color sample that you chose. That’s really cool, but to make it even better the App gives you not only the matching Pantone color, but you can also get the Lab, sRGB, HTML (Hex), and CMYK values. This is awesome for web design too. For example, you could walk into a business and snap a couple of photos of their existing decor. Then you’ll have the swatches needed for designing their marketing materials as well as their website. Palettes can be shared via emailed or printed as well as sent to another device in range. Colors can also be saved as Favorites. There’s even a new SkinTones Library.
One thing you have to realize is that your iPhone is NOT color calibrated and lighting conditions for the photo will also make a difference especially if the white balance is off. Since your camera is NOT perfect, this will always be just an estimate and not an exact science. It ill help get you in the ballpark faster than manually searching. However, even with those caveats I would say that this is a must have App for designers. What I would like to see is Universal version that is native to iPad.