
There are a bunch of Apps available these days to manage your social media experience. Many of them are "one trick ponies" that only manage one particular service such as Facebook or Twitter. There are a few Apps that keep track of all of this content in one place, but many are buggy and not quite as good of a user experience as the company sponsored Apps. That is until RockMelt. RockMelt brings all of your online content to one place for easy viewing, interaction, and use. Not only does it keep track of your Facebook, and Twitter accounts, but it also lets you keep track of your favorite online content such as websites, blogs, and rss feeds. What makes RockMelt special isn't the content but how it displays and allows you to interact and view this content. With a simple UI (user interface), RockMelt lets you quickly and easily see if there is any new content available for each site or feed that you are following.
Desktop Application
RockMelt is a great stand alone content manager. When I first heard about, and downloaded it I didn't even know that there was a desktop counterpart to go along with it. After I logged in and started loading my content however, I realized that without the desktop application you are limited to the "popular" or suggested by RockMelt feeds. They have some of the most popular feeds available for selection right inside of the iPhone App, so some of the things you want to follow are ready to go, but if you want to follow say The Best App site, you have to add it on the desktop Application and it will sync over the cloud to your iPhone RockMelt App. (We are currently working on having The Best App site added to the suggested sites to follow, we'll keep you updated) My suggestion to you is this, download the desktop application first, and then download the iPhone App.
It Starts With Facebook
That's right, it starts with Facebook. The very first thing that you are asked to log in to upon launching the App is Facebook. Doing this pulls your name, and profile picture strait from Facebook and sets them on RockMelt for your profile. It seems Facebook is the pivoting point for RockMelt and if you don't have a Facebook account, you can't sign in to use it. I'm not sure this is going to be a deal breaker for anyone because lets face it, if you don't have a Facebook account, you probably wouldn't want an App like this anyway. Before anyone yells at me, if you're that one person out there that has a Twitter account, has rss feeds that they want to follow, but don't have a Facebook account I'm sorry, you'll have to create one to use RockMelt.
Where We Go From There
Like I said, you have to log in to Facebook to set up RockMelt, but from there the possibilities are vast. Within the iPhone App (not loading anything from the desktop application yet) you have a wide array of content to chose from. For example, I added my Twitter account @JasonLPhoto, CNN, The Oatmeal, Texts From Last Night, Fail Blog, Lifehacker, TechCrunch, Apple Hot News, and more just from the iPhone App! Each item has it's own icon, as well as it's name on what can be best described as a button. On the far right side of each button you will see a number indicating how many unread items you have for that particular site/rss feed. It's a simple yet effective UI.
Other useful features
As it stands Rockmelt is a really good content management App, however it does more. RockMelt has a built in browser of it's own so you never have to leave the App if you want to do a quick search for something on the web. Above the content buttons is a search bar that allows you to either input a search term or type in a web address. The search option launches Google with that search term inputted. Once you have found the web page that you are looking for you can either enter it and read/interact with it or you can use another of RockMelt's built in features, save for later. This will save the current content for viewing at a later time whether on or offline. This is a really handy feature. You can save things to view later when you might not have cell coverage, a really great addition. The other nice thing about this feature is that it's across the cloud so if you save something on your desktop RockMelt browser to view later it also saves it on your iPhone to view later. Bookmarks too are synced across the cloud to both locations.
Adding Custom Content
Adding custom content to your selection is easy. Go to the desktop application and navigate to the website that you would like to add to your feeds. For example, go to http://www.terrywhite.com/techblog as I have in the image below. Click on the small green plus sign on the right side of the screen to open the Apps and Feeds Panel. From here you have to give it a few seconds to build the icon and pull the content. Once it does a green bar will appear under the Add Feeds heading that says "From Current Site". Click here and it will add that site, it's content and icon to your followed feeds. At this point all you have to do is refresh your feeds on your iPhone by pulling the content down until your see "release to refresh" and the new content will load. It's that simple. Now make sure that you add Best App Site and Terry White Tech Blog as in the example. 

Room For Improvement
Let's be fair, this is a BRAND NEW App. They just released it this week so there will be updates in the future I'm sure, but there are a few things that I'd like to see. First, the interaction with Twitter and Facebook are basic. While you are able to do quite a bit within the Facebook portion of the App, most of the interaction revolves around your wall and news feed. There isn't near the control that you have with the actual Facebook App for iPhone. I hope that as time goes by RockMelt will add this control. The same goes for Twitter. There isn't near the control or functionality of the full on Twitter App. The basics are there however so tweeting, retweeting, replying, and seeing your @ mentions are all possible. Lastly, (and this is just me talking) I'd really like to see Best App Site as a recommended feed to follow 
Best of It's Kind
This is the best App of it's kind I've seen so far. With the integration of the cloud and the desktop application coupled with the ease of use, I can't recommend this App enough to anyone wanting all of their social media content in one place fore consuming.
Get RockMelt from the iTunes store for your iPhone for free here: 