A few months ago I told you guys about my favorite customizable magazine App Zite. At the time it was only available on the iPad and an iPhone version was on my list of things that I wished they would have. I guess someone was paying attention to our pleas because last week Zite released an iPhone version of this wildly popular App, and it lives up every bit to it's iPad counterpart. As I said in my review of the iPad version, this App has the best of everything. From Customizable content, to an easy to use interface, and an "auto learning" feature this is hands down the premier digital magazine on the iOS platform.
Just like with the iPad App, Zite for the iPhone offers an auto learning feature for first time users. Zite asks you for access to your Twitter, and Facebook accounts to learn what you are interested in. It searches for keywords in your posts indicating what you like read and talk about. Just like anything "automatic" Zite doesn't always find everything that you're looking for. To address this, Zite allows you to customize your content by adding keywords and topics that interest you. Zite isn't the only App that allows this type of content selection, but Zite is the best by far at gathering items related to your custom topics. From Toads to Space shuttles if you can think of a topic, Zite will deliver articles about it.
Displaying the Content
One thing that i really enjoyed about the Zite for iPad App was the way in which the content was displayed. Small thumbnails with a little bit of the accompanying article displayed next to them. This format has been carried over to the iPhone version. The thumbnails are smaller, but you still get the same description (also shorter) next to them describing a little bit about what is in the article. To access your different topics (seen at the top of the iPhone screen) simple left and right swiping gestures are employed. Different articles are displayed by scrolling up and down under each topic selection.
Helping Zite Learn
Under each article you will find an intuitive "thumbs up" or "thumbs down". This is your way of telling Zite if you like the article or not. This helps Zite learn what topics you specifically like to read about, and which you don't like. The more you give your opinion, the more personalized your magazine becomes.
Share your favorites
Just like with the iPad version, Zite for iPhone allows you to share your articles with the world. The three major options are showed first. Facebook, Twitter, and Email are by far my favorite places to share the things that I've found, but if you want further options tap the more tab. This expands your options to Evernote, Google Reader, Instapaper, Pinboard, and more… Also at the top of the screen is the option to view the article on Safari, indicated by the small world icon. The third option at the top of the screen is text size and style. Don't like the way the text is displayed on your screen, you can customize is (although limited to only a couple of options).
The Bottom Line
Zite is by far my favorite digital magazine App. From the seemingly limitless content options to the easy to use interface, you can't go wrong with this App. It's always on the top of my "must have" lists when a friend asks me what Apps I recommend.